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SEO
Friendly Campaign Tracking (Ability to track seo
friendly links)
Those webmasters who carry on a wide range
of advertising campaigns on the Web know
that sometimes tracking strings can be quite
unfriendly to search engines. In case you
use a visitor tracking system, especially if
it lacks marketing features, you are likely
to face this problem sooner or later.
Experienced Internet money-makers can tell
that a standard destination URL for a banner
advertisement looks as the following:
Code:
http://www.example.com/?campaignId=5555
Once you have no intention of optimizing
your website for higher search engines
positioning or aren't going to take
advantage of your advertisements for better
SEO, such URL is ok. However, most of
website owners aspire to improve their
ranking in SERPs, choosing SEO-conscious publishers,
i. e. sites on which your advertising is
placed, that is why they don't need any
tracking string in the URL. The fact is that
search engines may - and they really do -
think the URL containing the tracking string
isn't related to the page without the
tracking string.
For example, the following URLs are
considered different Web pages by search
engines:
Code:
http://www.example.com/?campaignId=5555
Code:
http://www.example.com/
In this way you link the different URL,
while the page that should be indexed by
search engines remains without link. What is
more, in case search engine indexed the
tracking URL, it will have a negative impact
on your stats system and the accuracy of its
analysis.
Conversionstats will help you to avoid this
problem. This conversion tracking program is
SEO-friendly, improving both your conversion
rate and search engine ranking. Due to the
Conversionstats' options you can assign a
lead to the campaign supported by the
website, as well as to find your visitor's
domain and to determine which campaign will
work better.
Conclusion
As a result, without addressing
click-through stats, Conversionstats enables
to track the ROI and other campaign
characteristics more thoroughly and
efficiently. With this unique tool you can
not only define which campaign will be more
profitable, but also use the advertiser for
better SERPs positioning. Follow the simple
steps, install the system and track your
conversions using SEO-friendly URLs. |
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