What Are Organic Search Results
Organic, also referred as “natural” and “pure” search, stands for a kind of search that provides results according to the keyword and content relevancy of indexed pages. Unlike paid search, it is supposed to base its ranking only on objective criteria, offering fast and the most relevant results possible.
Google, which always separates natural search results from paid listings, is an internationally recognized leader of organic-oriented search engines. As for other engines, some of them used to mix two types of search results, but a great hue and cry has been raised against this approach. In 2002 the US Federal Trade Commission put an end to debates by issuing its cautionary set of statements that stimulated disclosure of sponsored content within search engine results.
Everybody likes natural traffic from search engines. Check these 4 basic reason why any website owner should concentrate on organic search results above all:
- More traffic. Numerous studies show that organic results can increase your click-through rate greatly. While search engines love sponsored ads which bring them profit and nurture their business, users do prefer natural results that guarantee more relevancy. Thus, as long as your site is keyword optimized and you created it having SEO in mind, you’ll have your share in organic search results and, consequently, more visitors.
- More conversions. Most people get used to advertising and treat it with a certain amount of skepticism. For this reason everything natural, everything that has got to the top for free, can generate great trust among modern customers. No one cares that organic search results can be commercially influenced as well, and an average pure search result is always better perceived than a dozen of paid ads. Those businessmen who manage to win users’ confidence will get a higher conversion rate.
- Less expense. One of the best things about organic search is that it’s free. Most engines charge no fees for indexing new sites. Thus, Google which is still the most popular search engine offers free inclusion to its index. As for the second worldly important engine, Yahoo has such service as paid inclusion which guarantees that a site will be included faster and remain in the index as long as its owner is subscribed. However, paid inclusion doesn’t influence search results.
- Better branding. Organic search results are good for branding. If your website’s content is keyword-conscious, you have more chances to appear at the top of SERPs and hence, to attract more prospects. The key point for proper branding via organic search is to find the right keywords for your niche. The more relevant you content is – the better it is for promoting your brand. To know which keywords attract visitors to your site, you can use special tracking tools, such as ConverisonaStats.
Tags: better branding, indexed pages, natural search, organic search results, paid listings, search keywords
