Those online businessmen who still have some doubts about the ultimate importance of website monitoring, and particularly heat map tracking, should read the following notes very carefully.

What is heat map tracking?

This technology is meant to show you how prospects behave on your site, namely what they look at, which internal navigation they use, what they search for and what links they click. All this data is processed by a clever tracking tool resulting in a heat map that shows you the “hottest” sections of your website.

Why is heat map tracking so significant?

That’s obvious: knowing how people surf throughout your site and why they do so and not otherwise, you can influence their behavior, increasing your conversion rate and making profit.

Imagine that you are organizing a party. You want your friends to feel comfortable in your house, don’t you? That is why you try to arrange things so that your guests can easily find whatever they need: thus, you won’t put a table with beverages in the garage because no one can reach it there. So, knowing where to place the necessary objects beforehand is a powerful asset – both in partying and in Web marketing.

How can I use my site’s heat map?

Supposing you have already realized how effective heat map tracking is, applied the tool to your website, and now you are analyzing the colored map of your home page. You can see that some sections (painted in orange and yellow) are highly attractive for visitors, while others are hardly looked at (painted in dark-blue and black.) So what?

First you can use this information while positioning ads. Track the conversion rate of an ad, then change its location and track again. By testing different positions you will find the best one, increasing your revenue from advertising.

Secondly, you can earn more from link building, as you see the most effective places for new links in your post.

Moreover, using heat map tracking you can compare different elements of design and navigation, resulting in an eye-catching and easy-to-use website. You will also determine the optimal place for your new post or selling proposition.

Finally, you can perform visitor analysis, learning what people need and where they look for it within your site.

So, do analyze where and what your prospects click – and heat map tracking will make your business thrive.

This entry was posted on Tuesday, February 19th, 2008 at 7:26 pm and is filed under Website Analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.