Google, which always separates natural search results from paid listings, is an internationally recognized leader of organic-oriented search engines. As for other engines, some of them used to mix two types of search results, but a great hue and cry has been raised against this approach. In 2002 the US Federal Trade Commission put an end to debates by issuing its cautionary set of statements that stimulated disclosure of sponsored content within search engine results.

Everybody likes natural traffic from search engines. Check these 4 basic reason why any website owner should concentrate on organic search results above all:

1. More traffic. Numerous studies show that organic results can increase your click-through rate greatly. While search engines love sponsored ads which bring them profit and nurture their business, users do prefer natural results that guarantee more relevancy. Thus, as long as your site is keyword optimized and you created it having SEO in mind, you’ll have your share in organic search results and, consequently, more visitors.
2. More conversions. Most people get used to advertising and treat it with a certain amount of skepticism. For this reason everything natural, everything that has got to the top for free, can generate great trust among modern customers. No one cares that organic search results can be commercially influenced as well, and an average pure search result is always better perceived than a dozen of paid ads. Those businessmen who manage to win users’ confidence will get a higher conversion rate.
3. Less expense. One of the best things about organic search is that it’s free. Most engines charge no fees for indexing new sites. Thus, Google which is still the most popular search engine offers free inclusion to its index. As for the second worldly important engine, Yahoo has such service as paid inclusion which guarantees that a site will be included faster and remain in the index as long as its owner is subscribed. However, paid inclusion doesn’t influence search results.
4. Better branding. Organic search results are good for branding. If your website’s content is keyword-conscious, you have more chances to appear at the top of SERPs and hence, to attract more prospects. The key point for proper branding via organic search is to find the right keywords for your niche. The more relevant you content is – the better it is for promoting your brand. To know which keywords attract visitors to your site, you can use special tracking tools, such as ConverisonaStats.

Today it’s absolutely natural for anyone to have a website, as well as online business, and get maximum profit out of modern online marketing possibilities. However, being the first and the best in rapid online marketing and SEM world is not for everyone. You can have online business, sell your products/services, have excellent feedback and don’t even think about bothering yourself with web analytics and conversions tracking. Well, you can be more than satisfied with what you have at the moment, however have you ever thought how your visitors come to your website and how they navigate it, why they stay or leave, will they ever come back to your website or where they come from? Sure you can guess how all these things happen but such method of analysis is unacceptable and even utopian.

Having online business is a perfect opportunity to make as much money as you want, although it can seem to be unreal, because the Internet is nothing else but an extremely powerful weapon we have in our hands and can use for our profit. How? The answer is rather simple, all you need is an accurate conversions tracking tool. The more you know about your visitors, the more chances you have to convert leads into real customers. In other words, you need to track your product buyers.

Conversions tracking is an essential part of prosperous online business and a splendid opportunity to analyze the effectiveness of SEO and SEM tools you use to promote your website and put it on the highest level in organic search results. So if you no longer doubt the profitability and usefulness of conversions tracking, you need to start tracking visitor statistics of your website. Although at first conversions tracking can seem to be rather complicated, it’s not quite easy and you can perform it in different ways. You can use one of traffic analysis programs offered by your hosting provider and you will be able to view your visitor statistic online using your account. Another option is to use java script trackers and other analytics programs (free or paid).

We suggest that you choose SEO-friendly conversions tracker which is easy-to-use and track conversions by country, state and city. Note that it should enable you to track multiple sites and products simultaneously and provide clear and accurate reports. It’s also vitally important to find such system provider which will provide you with 24 hours support and protect your information from third party use and hackers.