Internet marketing is developing day after day; actually, many web masters can’t keep pace with it. Although conversion tracking is discussed by a good few web users, this issue still requires in-depth studies. Thus, some people concentrate on the number of new visitors or page views, without using other helpful options of modern analytics tools. Of course, one can hammer nails with a microscope, but is it reasonable?

Experts admit that to double your website’s revenue, you should either double the number of visitors or, with the same number of visitors, focus on converting them into customers. This way, if you choose the first strategy, you should pay attention to such metrics as first visits, bounce rate and traffic sources. The second strategy implies regular tracking of page views, repeat visitors, visitor recency, visibility time, impression, shopping cart completion rate, visitors profile (for example, location and language), website heat map, keywords and other characteristics. Both approaches are effective, provided that you know exactly what to track and how to handle the results.

However, for those who aspire not only to get instant revenue but also to develop the site’s potential in full, I would recommend the second method (to focus not on visitors’ quantity but on web pages’ quality and conversion rate). Why? A typical conversion rate equals to 1% or even less. So, if you have 200 visitors monthly, only 2 of them will justify your hopes for monetizing via the website business. Consequently, if you manage to grow this number up to 400 visitors, you will have 4 customers and so on.

But that’s just statistics: in real life you can have hundreds of new visitors coupled with the lowest ROI possible. The reason is that you may have opted for a wrong conversion tactic; remember that the fact that when people like your site doesn’t mean they must buy your stuff. That is why,why; by focusing on conversion optimization you can multiply your revenue not by 2 or 3 but hundredfold. And after you have learned everything about the optimum website structure, the most effective content and where to place it on your site, which pages are more popular and who are your regular visitors – when you already know all this, it is time you should turn to the first strategy and attract more unique visitors.

ConversionStats offers tracking solutions for both levels. Thus, using its Geo Tracking System, you can define the country, state and city of your prospects, which allows to knowknowing what language and conversion tactics to choose. Thanks to ConversionStats Heat Map Tracking option you can see where your ads and calls-to-action would be more efficient. Finally, SEO Campaign Tracking by ConversionStats will help to promote your site within its niche community, building friendly links and reputation in SERPs.

This entry was posted on Monday, May 12th, 2008 at 7:43 pm and is filed under Website Analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.