Some website owners believe once they created a good site it will conquer Olympus of the Internet community automatically, and they don’t have to worry about such complicated things as promotion. However, on the Web nothing happens spontaneously: if you want your site to move to the top SERPs positions you should work really hard. Traffic doesn’t grow like weeds, usually it takes much time and efforts to attract repeat visitors to your site. The point is that making a website popular isn’t only about creation, it is also about advertising. There exist millions of sites on the Internet, and this number grows every day. You can be absolutely sure that while you are reading this, dozens of other webmasters are launching more or less competitive sites in the same niche. So, to achieve success one should know the main on-page optimization strategies.

Can you guess what will the first one be? Of course, it’s about content. There is no need to explain why web content is ultimately important – it’s obvious to every Web business insider. Nevertheless, not everyone is aware what “good content” implies. Professional copywriters write both for search engines and people, that means good content is not only keyword optimized but also information-rich and helpful for prospects. Moreover, you should update your content at least weekly, yet 2-7 times are preferably.

The second important point is choosing the right domain name. Without a doubt, it should be relevant to the site’s content and easy to read, but the key is that it should be also memorable. Take measures not to let your prospects go to a competitor’s site by buying a similar domain name. For example, if your domain name is DogBreeding.com, buy the name DogsBreeding.com as well, to help people find your site on the Web. Call on Whois[dot]net and NameBoy[dot]com to check which domain names are currently available.

Keywords, as well as title tags and meta descriptions, are another powerful tool for website’s promotion. SEO experts advise to use extended informative phrases rather than separate words, because they are more effective. While choosing appropriate keywords tape them into search space to see how many competitors you have on the Web.

Finally, you should pay particular attention to design and navigation of your website. Is it easy to find the necessary data? Does it look like a pro? To analyze the effectiveness of your site’s structure you can use special tracking tools, like heat maps.

This entry was posted on Tuesday, February 19th, 2008 at 7:24 pm and is filed under Website Analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.