It’s never late to think about and discover such sphere as website promotion and optimization, no matter whether you are a newbie or an experienced user. Thousands of various websites appear on the Internet everyday, however only some of them are good enough for search engine ranking contest. Why? Just because their owners know how important web promotion and SEO are and constantly study search engines to learn how to optimize their websites in such a way that they rank really high on user searches.

This article reveals the basic information about search engine optimization and off-page optimization in particular. Although still it’s impossible to state whether on-page or off-page optimization is more effective, in this article we focus on off-page optimization because these two types are too different to be compared. Off-page optimization, as well as SEO itself, is all about high ranking, driving visitors to your website, making them stay and purchase products/services and, of course, come back to your site with the same purpose.

Off-page optimization is nothing else but promoting your website and advertising it, however not on your website pages but via other avenues. The main idea here is to use keywords from your own website and have links both to and from your website. The better avenues you use, the more chances you have to rank high in SERP natural listing positions, so what you need is to pay careful attention to the relevance and the quality of online resources you link to and which link to you. Moreover, you should clearly understand and study link building (inbound and outbound techniques) in order to succeed in off-page optimization.

Here is a short list of the most important off-page factors which are highly evaluated by search engines:

1) Content relevance and website quality. Remember that your website can rank high only if sites linking to you are SEO-friendly and have quality content.

2) The number of relevant and quality links.

3) High PR of the relevant websites linking to you.

4) The number of inbound and outbound links which are placed on the very page linking to your site.

5) Anchor text. It should be the same in every website which links to you website.

6) One-way links. These links are definitely much more beneficial than reciprocal links because you don’t need to lose you PR.

Tags: link building, natural listing positions, off page optimization, one way links, relevant links, seo, website promotion

This entry was posted on Saturday, March 1st, 2008 at 6:43 am and is filed under Website Analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.