How to Convert Website Visitors to Customers
How to inspire your website visitors to buy? This notorious question comes to mind of a typical webmaster daily,
leading not so much to higher revenue as to migraine.
Imagine that you have placed a tempting offer on your site, invited new visitors and catered for their taste by providing amazing, finger-licking content. But what comes next? People glance over your pages, promise to be back later – and then you find them buying at your competitor. Why life is so cruel?
Don’t give up. All you need is conversion optimization. Read these useful tips, apply them to your website – and see life smiling upon you as your ROI is growing.
Focus on your return policy. Keep it fair, honest and easy to perceive, if you want to build credibility among prospects. If your policy states that claims for refunds have to be sent within two hours from the moment of purchase, and the whole process is complicated, don’t expect too many customers to come. Instead show your visitors that they run no risk by buying your products.
Encourage customers to leave feedback. Add your contact details, so that users can review products they purchased or explain why they left your site without buying anything. Communicating with your clients may be exceptionally useful for your business growth, as such an approach allows to create more repeat visitors and long-standing customers.
Prove your prospects that you take care for each of them. Some people don’t use credit cards or are afraid of using them online. Provide multiple payment options, like PayPal and Google Checkout, so that everyone can buy your products quickly and safely.
Guide your prospects through the buying process. If you suggest they should fill in the payment form, explain exactly what to do, step by step. Don’t forget about privacy policy: although most buyers are likely to skip it, they should know you do protect their personal data.
Visit websites of your competitors on a regular basis. What do they do to attract more visitors? How do they convert those visitors to satisfied customers? Stay tuned. You may know many valuable things from your competitors.
Learn to look at your site as if you were your own shopper. Can its content and design grab your attention? Do you like the way the products are presented? Would you buy them yourself? Even if you nod your agreement, take time to proceed with the purchase. The fact is that about 3/4 of potential buyers leave sites without completing the transaction. Make sure that it is easy, safe and fast to buy from you.
Offer discounts. Here it is especially crucial to be honest or at least to look so. Make your “tempting” and “amazing” discounts believable. Don’t try to sell 10 ballpoint pens “with 25% discount, only $8 for the whole package” if the maximum price is $1 per each. If you want to create urgency, think twice before introducing such deadlines as “Saturday morning”: what if the same people come to your site Saturday evening and see the “limited offer” is still available?
And what is the most important: don’t limit yourself by these tips. Keep learning new conversion optimization techniques using ConversionStats.
