Greatest Marketing Experts

admin — Tue, 05 Aug 2008 03:21:04 +0000

Matt Cutts: A software engineer who joined the reknowned internet business tycoon Google in January 2000. One of the finest example of extra ordinary talent. At present he is leading the Google’s Team who are concerned about Web Spamming. A Ph.D in computer graphics from the University of North Carolina at Chappel Hill enjoys to write Blog about his achievements and the area of interst.He is also a M.S. from UNC-Chapel Hill and B.S. Degree in both Mathematics and computer science from the University of Kentucky. The first version of Safe Search, which is popular as Google’s Family Filter.

If a proper visit can be done on his blog site it can be seen that this person has done some remarkable progress in the aspect of technological advancements.

Articles such as on Junk Mails where he has clearly focused on how we can protect ourselves from those unwanted Junk Mails.
On his another write up he has briefed on a very important aspect of today’s world is about the Identity theft at time of your credit checks over the internet.
He has also done few write-ups on SEO or search engine optimization which is having a deep impact for a website’s popularity over the internet.

This cat lover cherish to spent leisure his time by answering several people located globally asking many query regarding SEO.As a software professional and also as a marketing expert this Google Employee really makes people understand about the importance of the Search Engines, keywords and information that are scattered all over the globe.

Rand Fishkin: A litte boy, born in 1979 at Seattle, WA,who was trying to do something by using Microsoft FrontPage by making few WebPages. An extremely talented student of Finance Major in the Undergraduate School of Business found himself as a consultant of the usability equation of few local bank, law firms, and small scale business

Eventually he founds himself amazed how a forum posting about a very serious aspect of web marketing i.e. SEO has turned in to a huge website called SEOmoz.He is a dedicated writer for several articles regarding the page optimization tools and techniques. A proclaimed writer of “Beginner’s Guide to Search Engine Optimization “ has achieved a position in the field of E business as he advent to the excellence by turning this simple forum to a organization which was recognized by the corporate body like Google and Microsoft. His contribution towards to the launch of the SMX conference series and presentations for Stanford University, Public Media, NPR, and Benchmark Capital & Ignition Partners are really remarkable.

This traveler by heart is keen for Hiking & the Outdoors, Food & Wine, NFL Football (Go Seahawks!), and last but not the least the Internet.

Aaron Wall: The youngest of the 4 Kid in the family,a sensitive son and a mathematics lover in his school day suddenly found himself as an entrepreneur.As per him Search the word itself is a solution for most of the undefined probems,and by this great tool of knowledge he has created his first website http://www.search-marketing.info/

This turned to be a business area when a few personalized article regarding marketing become the point of attraction for the other usiness entities and they wanted to buy his service.Finally in the year of 2003 Aaron launched his first writings in a consisted form of an Ebook & started selling them from 2004 onwards. Inspite of legal threat by the competitor and other enities he was determined to make his own impression and that is why his articles was recognized as a references in The Wall Street Journal, Wired, The Guardian, BusinessWeek, and a number of newspapers.

Website : www.seobook.com / http://www.search-marketing.info/

Andy Hagans: A dedicated writer since 1999 on various aspects of the importance on web marketing and SEO procedures has been published on marketing and web development Web sites. Few important notes like “Andy Hagans’ Ultimate Guide to Link building and Social Media Marketing”, High Accessibility Is Effective Search Engine Optimization, “101 Link Building Tips to Market Your Website (co-authored by Aaron Wall)” published in Tropical SEO website. These days his area of research and developments on Leverage of social media by SEO.

Andy, the CEO of DomainDev, graduated from Notre Dame in 2005 with a degree in information systems management. He specializes is in search engine optimization and social media marketing. He wants to put his impression as a SEO and Social media marketer.

Website : http://www.andyhagans.com/

Jim Westergren: A philosopher at heart considers himself responsible for all that happens or not happens in his life now and in the future. He does not believe in luck or faith.But in reality he is one of the best Search engine optimizer.His articles on SEO and marketing has been recognized by the other reknowned companies in the field of SEO. Post summer 2007 Jim has turned his small link building company to larger organization giving it a vast exposure to the industry.

A thinker,Writter,Philosopher,Webdesigner this multi talented young blood truly knows the fact of life that one should invest his money where it has chance to grow,and probably for the very reason Jim has got a prominent place in SEO Business.Website : http://www.jimwestergren.com/

Eric Ward: Offering several types of link building and link development training services, from one-to-one to group sessions, in-person and web based Eric is one of the Major Seo Expert who has got prominent recognition in the field of marketing.

As per him Link Building has got a very major demand in this scenario, if a particular website has got good amount of contents, experience on a particular topic and is looking for proper exposure Eric helps them to give a better shape by exposing them to the concerned and homogeneous topic related website.

By Encouraging content publicity and links from key influencers and social media web sites can be famous when and where they should be and this is the sole objective of his course of work.Website : http://www.ericward.com/

Danny Sullivan, Working as an Editor in chief at Search Engine LandBath, United Kingdom,Danny has achieved a great success from a small journalist to prestigious job of an Senior Editor. He really enjoys writing about SEO and its advantages in the course of web Promotions.

His knowledge packed articles were recognized by the famous The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and Newsweek and ABC’s Nightline. From the 1995 onwards danny focuses on the technical aspects of Search engines how they work and index other pages etc.This resulted to the online publication of an article named “A Webmaster’s Guide To Search Engines” pioneering effort to answer the many questions site designers and Internet publicists had about search engines. He also serves as Third Door Media’s chief content officer.

Jim Boykin: “Be the master of your domain and leave your competitors in the dust”, with this attitude Jim Boykin has become the CEO of We build pages, which provides quality search engine optimization and link building services all over the globe to enhance the popularity of website on the internet.

In early 1999 Jim Boykin started he started building pages as a sole proprietorship. This initiative has done so well as We Build Pages that it has transformed to an organizing giving jobs to other similar talented persons. With the mission “Roll with the changes” it has now grown as a big internet company which is proving a unique service to its market base. He thinks that what ever he does its just for fun and what would be an excellent idea where this initiative helps other people to grow their business as well as giving him the financial benefits.

Website : http://www.jimboykin.com/

Andy Beal is working as a marketing consultant specializing in search engine marketing, online reputation management, and business blogging. Considered one of the world’s most respected online marketing experts, Andy has worked with many top companies such as Motorola, GlaxoSmithKline, SAS, Lowes, Quicken Loans, and NBC. His current project is the online reputation monitoring tool Trackur.

Andy Beal is constantly keeping up-to-date with search engine news and online marketing developments and has appeared on CNBC and NPR (National Public Radio) and has been featured in The Wall Street Journal, Business Week, The Washington Post, and many other publications. Approaching internet marketing from a unique, easy to understand perspective, Andy Beal has also been invited to speak at conferences held around the world. Andy received a nomination for the 2006 Fast 50 and was named to the Triangle Business Journal’s 2006 “40 Under 40″ and the Top 40 most influential people in search for 2007.

Website : http://www.andybeal.com/

Best Ways to Increase Website Sales

admin — Tue, 05 Aug 2008 02:07:12 +0000

Having a website is great, and getting money through it is even better. Does your site justify your hopes? Is it worth the time and efforts you spend on it? In other words, do you have a good ROI?

There are several critical factors of successful website business. To increase your sales, you should concentrate on such important aspects as:

The content. Perhaps, that’s the most crucial part of your marketing strategy. You may be a monster of your niche community and have good neighborhood, but sooner or later, people come to your site and judge your credibility and professionalism by the content they see. Make it eye-catching and persuasive. Don’t think anyone can write: if you can’t create effective content yourself, hire a pro. To make your content more SEO-oriented, use keyword tracking tools that will help optimize your pages for better ranking, and, consequently, higher profits.

The design. A good-looking site with simple navigation is treated as professional. Content is important, but it may happen your visitors don’t want to read it, if the design is poor. Design your website having your prospects in mind: can the home page attract their attention? Is it easy to find the necessary data? Have you put your call to action in the right place? Take advantage of heat map tracking tools which will show you what sections of your web pages are the most effective to place your selling proposition.

The contact. Create your network which may bring you many return customers and a stable income. Random visitors will never make you rich; you have to attract long-standing clients to succeed. A mailing list subscription will help you build credibility among prospects. Send them a pithy and informative newsletter describing the current updates. People prefer to buy from someone they know, so as soon as your site becomes familiar to your visitors, they are likely to deal with you. A good way to discover more about your potential buyers is to use visitors analyzing software.

The update. Once you started a website, never get tired of maintaining and updating it on a regular basis. You can publish your niche news, new offers, new tips or recommendations – whatever you like, provided that it’s useful and interesting to read. This approach will be effective both for building trustworthy relationships with customers and for better ranking, as search engines do love regularly updated pages.

The analysis. Whatever you do with your website, it makes sense to analyze each your step. In fact, there are no definite marketing rules or tips: the web is changing daily, and what was considered ineffective yesterday, may become of high importance today. So, try different approaches and track the results. Focus on your conversions and find out where they come from – that’s the best way to increase your website sales!

What Are Organic Search Results

admin — Tue, 15 Jul 2008 15:32:19 +0000

Organic, also referred as “natural” and “pure” search, stands for a kind of search that provides results according to the keyword and content relevancy of indexed pages. Unlike paid search, it is supposed to base its ranking only on objective criteria, offering fast and the most relevant results possible.

Google, which always separates natural search results from paid listings, is an internationally recognized leader of organic-oriented search engines. As for other engines, some of them used to mix two types of search results, but a great hue and cry has been raised against this approach. In 2002 the US Federal Trade Commission put an end to debates by issuing its cautionary set of statements that stimulated disclosure of sponsored content within search engine results.

Everybody likes natural traffic from search engines. Check these 4 basic reason why any website owner should concentrate on organic search results above all:

More traffic. Numerous studies show that organic results can increase your click-through rate greatly. While search engines love sponsored ads which bring them profit and nurture their business, users do prefer natural results that guarantee more relevancy. Thus, as long as your site is keyword optimized and you created it having SEO in mind, you’ll have your share in organic search results and, consequently, more visitors.
More conversions. Most people get used to advertising and treat it with a certain amount of skepticism. For this reason everything natural, everything that has got to the top for free, can generate great trust among modern customers. No one cares that organic search results can be commercially influenced as well, and an average pure search result is always better perceived than a dozen of paid ads. Those businessmen who manage to win users’ confidence will get a higher conversion rate.
Less expense. One of the best things about organic search is that it’s free. Most engines charge no fees for indexing new sites. Thus, Google which is still the most popular search engine offers free inclusion to its index. As for the second worldly important engine, Yahoo has such service as paid inclusion which guarantees that a site will be included faster and remain in the index as long as its owner is subscribed. However, paid inclusion doesn’t influence search results.
Better branding. Organic search results are good for branding. If your website’s content is keyword-conscious, you have more chances to appear at the top of SERPs and hence, to attract more prospects. The key point for proper branding via organic search is to find the right keywords for your niche. The more relevant you content is – the better it is for promoting your brand. To know which keywords attract visitors to your site, you can use special tracking tools, such as ConverisonaStats.

How does Conversion Stats Branding Features Works.

admin — Mon, 07 Jul 2008 13:53:11 +0000

As soon as you have signed up, you receive the super user status and get access to all ConversionStats services and bonuses. You may invite other users and let them view their website stats. With ConversionStats you can track multiple sites at once, but sub users will be able to see only the site(-s) you have selected for them to monitor stats and reports. Just login and add any number of sub users you want to share website tracking data with.

This feature is especially useful for businessmen who have to deal with a wide range of websites – such as hosting providers, web designers, Internet marketers, web consultants and SEO experts. Whatever services you offer – with ConversionStats you can always give more to your clients. Add them as sub users to the online tracking system and let them see all necessary information about their Internet business. You can sell this service to make some extra cash or give it away as a bonus and build stronger relations with your customers.

Another benefit is that you can compare all conversion stats of your sub users and discover which keywords or advertising campaigns are better.

Finally, when you add new sub users to the database, they see not the ConversionStats template, but the template of your website wrapped around the software. It is like you have your own website analytic service! This is possible thanks to another ConversionStats innovation – its unique branding feature.

ConversionStats cares for your convenience, that’s why the branding feature was developed. By wrapping your website around the ConversionStats software you will make it look like yours. Any time your clients use this online tracking service, they will see a customized template of your site provided by ConversionStats. The primary customization includes changes in your website’s menu background and text. To activate this feature, a super user should login, select ‘branding’ on the menu and point to a header and footer file on his/her site.

All in all, having a ConversionStats account, you can easily add website tracking to your list of services and grow your marketing opportunities. Become a super user and run a super business!

Sign up now or view demo.

3 Simple Ways to Monetize Your Website

admin — Tue, 17 Jun 2008 01:34:26 +0000

Whether you run your website to earn your living or do it to gain recognition in a particular community, knowing monetizing strategies is a must. An average webmaster is unlikely to spend hours on enhancing his/her brainchild out of pure altruism: if you develop a project – it has to bring you money.

Of course, your success doesn’t depend on your knowledge only; experience also matters. So, discover more about the most recommended techniques of website monetization and choose what your business needs.

1. Selling Products or Services

If you use your site as an online store or service agency, you should pay particular attention to on-page optimization, especially on finding the right keyword. Thus, if you are selling T-shirts, make sure your site is optimized around this theme, featuring related keywords in title tag, body text and, if possible, in URL, for example, www.tshirts[dot]net. In addition, those who offer services, should consider regionalizing their keywords, i.e. indicate their location: ‘Chicago call center services’, for instance. The thing is that you should target your local market while selling services, and your product category in case you are merchandising goods.

2. Affiliate Programs

You can also monetize your website using affiliate links. Fortunately, today there are so many affiliate programs on the web, that you can find one without difficulties. You can earn even more through affiliate marketing if you have a blog or are distributing newsletters on a regular basis – just mention your affiliate product, and sales will boost. The critical point is to choose such products or services that your visitors would want to pay for. Never agree to advertise a product that looks doubtful and ineffective: selling junk will impact your credibility. You may have heard many times that reputation costs money, but in reality it’s priceless, so avoid risking it.

3. Selling Advertising

Here Google AdSense is one of the most popular tactics. Each click on the Google links will bring your money. However, using AdSense implies appropriate keyword optimization being made.
Another way to profit from ads is link building, i.e. placing text links throughout your site. Focus on relevance: your website content and links you sell should match. Keep in mind that Google changes literally every minute, and officially link sale is forbidden, so this method may become dangerous very soon.
Another option is creating job boards which will make your site not only lucrative but also very helpful. To place job ads for money, you should be able to guarantee high and well-targeted traffic.
Finally, you can earn from banner ads which are especially effective for converting visitors.

Having tried any of these monetizing strategies, you should track your results to define the best one. Take advantage of special analyzing tools.

10 Myths about the Best Marketing Strategy

admin — Tue, 10 Jun 2008 18:35:07 +0000

As an ultimate source of information, the Internet is very helpful, providing you with myriads of pages. However, such unexampled abundance may lead you astray, as, to find a really informative and reputable source, one should be an advanced user. If you are running an online business and looking for effective marketing strategies, you must know several tens of sites publishing useful tips, but are you sure they will work for you?

The problem is that, along with sound advice and expert recommendations, the Web generates myths, and even experienced marketers can be misled from time to time.

So, let’s have a look at the most popular ‘rules of thumb’ that look habitual and sensible but are potentially dangerous for Internet marketers. Which marketing myths should be dispelled?

Marketing myth #1 – Building a good website is 99% of success.

Supposing you aspire to promote your product online and have just launched a nice website, all bells and whistles included. That’s great, isn’t it? And what if I tell you there are thousands of pretty charming sites whose owners barely make both ends meet? The reason is that those webmasters neglected a simple Internet business formula: the only thing that matters is what lays behind your website. Do you have a unique selling proposition? Can you be proud of your customer support? Is your product effective for solving customer’s problems, or it just can serve for bringing you some quick cash? Define your target market and what benefits you can offer them BEFORE starting a website.

Marketing myth #2 – Catchy content is the key to sales.

Publishing good content can be very effective once coupled with other strategies. A killer copy informs people about your product, attracts potential buyers and sometimes (in less than 2% of cases, according to the stats) helps generate sales, but what it can’t do is build your credibility. Things like reputation and credibility among customers are unlikely to shoot up – it usually takes months and years to establish yourself as a trustworthy pro. After all, content isn’t everything: you should use other strategies as well, trying to earn a reputation in your niche community and to provide customers with quality service.

Marketing myth #3 – Offer your customers all kinds of options: the more, the better.

The brutal truth is that too many options are likely to confuse your prospects. Many people have difficulties with making decisions and would rather leave your site without buying anything. Remember: too many options spoil the deal.

However, this tip has nothing to do with the payment processing methods: here you should offer as many options as possible, starting from credit cards and postal money orders and ending by such online services as Paypal.

Marketing myth #4 – Lower prices attract more buyers.

Try to understand: whatever cheap your product or service is, one can always find cheaper. The market is lousy with sellers who earn peanuts but are extremely proud of their ‘competitive’ rates. Their product’s quality may leave much to be desired, but who cares if it’s cheap? And now ask yourself: do you really need customers who ignore your product’s characteristics but are completely obsessed with its price? If you are a serious businessman, you don’t need cheap success.
To attract prospects, you can seek some low-cost techniques like offering optional services or seasonal discounts.

Marketing myth #5 – It will take a long time before your marketing strategy starts bringing profit.

Actually, if you chose the right marketing approach, it won’t. Unlike big companies, small businesses can’t afford long and costly campaigns. In other words, you can’t wait months or years until your ultimately effective strategy starts making profit; you need the result at once, within few days. So, be more purposeful and choose strategies that work quickly.

Marketing myth #6 – The more traffic a site gets, the higher the income is.

In fact, traffic means what it means – website visitors, and there is a strict difference between visiting a shop and making a purchase. To put it bluntly, to ensure a regular income, you should concentrate on your conversion rate. Consider website analyzing strategies, such as heat map, visitor location or bounce rate tracking.

Marketing myth #7 – Freebies and gifts are the strongest referral incentives.

In reality customers are unlikely to recommend your site to their friends just because you promised them some modest gift in reward. The reason why people refer is that they want to look helpful and important. Make sure that dealing with your company is a pleasant experience. The only way to get more referrals is to enhance your services.

Marketing myth #8 – To succeed, you have to read much about giants in your niche and to use their experience.

Having enough knowledge is critical for launching a successful project, but you shouldn’t limit your activity by second-hand rules. That’s like chess: you won’t win the game just by imitating your competitor’s moves. So, if you want your business to thrive – learn to innovate and be independent in your opinions.

Marketing myth #9 – Concentrate on your sales rather than on your prospects.

If you don’t know who your target customers are, how can you build an effective marketing strategy? The thing is that, to convert, you should know your prospects inside out: what is their location? their budget? their lifestyle? etc.

Marketing myth #10 – Apply all marketing strategies one by one, and then you’ll be able to compare the results and to find the best one.

You can do it much easier with the help of special analyzing tools like ConversionStats. As soon as you have chosen a strategy and started applying it to your website, you should track the results. How many new visitors does it generate? How many of them are ready to make a purchase? Can it increase your conversion rate? Also make sure that your input doesn’t exceed the output. Consider how much time, money and workforce you spend and compare it with your revenue: is your marketing strategy effective?

All in all, whatever strategy you choose, it should be tested many times before you can say it isn’t a myth and really works.

Who Are My Competitors

admin — Sun, 25 May 2008 14:59:35 +0000

According to the best-known military leaders, one should know enemies by sight to fight them. That is the same thing with business: to successfully combat your competitors, you should study their strategies very thoroughly. Knowing what advantages their strategies have over yours, you will be able to build a successful and truly invincible marketing campaign. Taking into account their blunders and failures, you will find solid arguments to gain confidence of your potential buyers. All in all, by spending time on your competition research, you make a lucrative investment.

Three Types of Competitors

There exist only three main types of competition in nature: direct, indirect and passive.

Direct competition refers to the products that serve the same purpose that yours. For example, if you sell high-tech vacuum cleaners, you will have up to 100 competitors – companies specializing in the same niche. All of them are your direct competitors, and you should find out why your unique selling proposition is better.

Indirect competition stands for the products that aren’t the same with yours, but can be bought and used instead of yours. For instance, a vacuum cleaner provider should consider cleaning agencies and broom manufacturers as potential indirect competitors. Since the end benefit is the same, you should concentrate not so much on the result – clean rooms and fresh air – as on the process itself, describing how effective and user-friendly your product is.

To fight passive competition, you have to face not a particular product or company, but the bitterest enemy of all marketers around the globe – human laziness and inertia. An average customer thinks: why buying your stunning vacuum cleaner, if he/she can just sit back and fool away, no effort/money/time being spent? The unwillingness to make decisions represents a desirable alternative for many people, and you have to mount a really irresistible marketing campaign to win their attention. Here you should act as if you combated indirect competitors, stressing out that your product is easier to use, cheaper, more efficient etc.

Studying Your Competitor: Facts to Discover

Having defined, what type of competitor you currently deal with, you can start your research.

Study competitor’s product. You are used to saying your product is the best, but can you explain why? Comparison is a powerful marketing strategy, and you may cash in on it, provided that you have learned enough about competitor’s product.

Visit competitor’s shops. Talk to their salesmen. Get a price list. Listen to what their prospects ask and pay attention to the service. Does competitor’s shop look presentable? Is the staff qualified and friendly? Does it offer quality customer support? Would you buy from them yourself? This question list is endless, in fact. Stick to the basic idea: what does your competitor offer that you don’t? Apply their positive experience to your business.

Talk to competitor’s customers. What do they like and dislike about your competitor? Which factors are decisive when they are choosing between two sellers?

Follow competitor’s marketing campaign. Start collecting all ads they publish, visit their site and subscribe to their newsletter. Find out how your competitor attracts new prospects and do the same – yet better.

How to Convert Website Visitors to Customers

admin — Mon, 19 May 2008 11:42:57 +0000

How to inspire your website visitors to buy? This notorious question comes to mind of a typical webmaster daily, leading not so much to higher revenue as to migraine.

Imagine that you have placed a tempting offer on your site, invited new visitors and catered for their taste by providing amazing, finger-licking content. But what comes next? People glance over your pages, promise to be back later – and then you find them buying at your competitor. Why life is so cruel?

Don’t give up. All you need is conversion optimization. Read these useful tips, apply them to your website – and see life smiling upon you as your ROI is growing.

Focus on your return policy. Keep it fair, honest and easy to perceive, if you want to build credibility among prospects. If your policy states that claims for refunds have to be sent within two hours from the moment of purchase, and the whole process is complicated, don’t expect too many customers to come. Instead show your visitors that they run no risk by buying your products.

Encourage customers to leave feedback. Add your contact details, so that users can review products they purchased or explain why they left your site without buying anything. Communicating with your clients may be exceptionally useful for your business growth, as such an approach allows to create more repeat visitors and long-standing customers.
Prove your prospects that you take care for each of them. Some people don’t use credit cards or are afraid of using them online. Provide multiple payment options, like PayPal and Google Checkout, so that everyone can buy your products quickly and safely.

Guide your prospects through the buying process. If you suggest they should fill in the payment form, explain exactly what to do, step by step. Don’t forget about privacy policy: although most buyers are likely to skip it, they should know you do protect their personal data.
Visit websites of your competitors on a regular basis. What do they do to attract more visitors? How do they convert those visitors to satisfied customers? Stay tuned. You may know many valuable things from your competitors.

Learn to look at your site as if you were your own shopper. Can its content and design grab your attention? Do you like the way the products are presented? Would you buy them yourself? Even if you nod your agreement, take time to proceed with the purchase. The fact is that about 3/4 of potential buyers leave sites without completing the transaction. Make sure that it is easy, safe and fast to buy from you.

Offer discounts. Here it is especially crucial to be honest or at least to look so. Make your “tempting” and “amazing” discounts believable. Don’t try to sell 10 ballpoint pens “with 25% discount, only $8 for the whole package” if the maximum price is $1 per each. If you want to create urgency, think twice before introducing such deadlines as “Saturday morning”: what if the same people come to your site Saturday evening and see the “limited offer” is still available?

And what is the most important: don’t limit yourself by these tips. Keep learning new conversion optimization techniques using ConversionStats.

400 Quality Links that Deliver Both Immediate Traffic and Search Rankings

admin — Sat, 17 May 2008 03:18:52 +0000

We all know of all those free article directories and free web directories to submit for links; but face it, while they do increase your rankings over time, they are time consuming and will deliver very little traffic. I have took the initiative to combine a list of websites that can provide the best of both worlds for a start-up company; Immediate Traffic and Search Engine Rankings. Conversions rate is very important as we all want more sales, but first we need to take the first steps in building a presence on the Internet.

We have compile a list of popular and quality resources that you can promote your website freely on. These sites will deliver immediate traffic and increase your rankings for your targeted keywords. This post may be a bit long, but it will help.

After you have submitted to most of the 500 quality sites below, you should redirect your marketing plan to focus directly on building target traffic. Targeted traffic is what actually increase your conversion rate. Promoting on general topics websites only helps to jump start your traffic and brand, but the true success in increasing conversions and sales come from trust, referrers, testimonials, brand awareness, and quality targeted traffic.

Submit Your Website to these 100 CSS Galleries

If you have an amazing design, then getting a quick links on all of these sites should not be a problem. These sites showcase your design and brand while provides immediate traffic, plus helping you increase your keyword rankings. Its a good way to jump start your brand. Branding your website design and logo is the best way to increase your conversion rate. The more people keep seeing your site, the more likely they are to start taking interest.

Before submitting your site to web design and CSS galleries, you should consider the main factors of effective submission. First of all, select galleries with more traffic to give your site better exposure. For the same reason, give preference to those galleries which have RSS feed and subscribers. You should also pay attention to how active the chosen gallery is: does it often add new designs? Galleries with regularly updated content are more likely to include your site, in addition, they are more popular among visitors. However, to take advantage of such galleries you should have a truly catchy site, so that it can grab visitor’s attention.

Using the following list you can quickly find the best web design and CSS galleries your site needs.

100 Press Release Websites

Press release publishing offers many benefits to your business, and is a powerful marketing tool for building authority backlinks. If you are a new company, get a professional writer to create you a newsworthy article and submit it to the following press release sites below. After submitting, you should start receiving targeted traffic and quality links. As a result, you’ll be able to increase your conversion rate, creating a steady income.

Many press release submission sites offer copywriting services as well. Most of them provide press release creation and submission as a package which is always cheaper than ordering two services separately. However, writing a powerful press release which would kill your competitors is a more sophisticated task than submitting it to directories, so focus on finding a good writer and only after this choose appropriate submission services, or even submit it by yourself.

The following list contains the best-known press release directories that can have a fabulous effect on your SEO campaign and ROI.

62 PHP and CGI Script Directories

If you own an online web tool or service, then submit your site to these php and cgi directories. This way you will be able to position yourself as an expert in a particular niche. If you have experience in marketing you may know that prospects prefer to buy from reputable sellers, not just from some guys they see for the first time. Try to realize that your credibility – along with time, money and experience – represents valuable capital, and you should invest it efficiently.

Brand yourself as a pro (I bet you are), and all web surfers from your community rush upon your site, seeking more information, tips and business opportunities. Use these 62 PHP and CGI script directories and start making big money on your reputation.

36 Webmaster Forums

These are webmaster forums that relate to websites in the Internet marketing area. Here are sections in each, where you can introduce yourself. Each forum allows a signature link where you can submit the details about your site. For each post your submit, your signature will be displayed and create your an additional link.

Webmaster forum submission will help you to achieve impressive results, providing dozens of opportunities to promote your business. Apart from increasing traffic and conversion rate, it allows to multiply income. Having read your article, people may engage you to write more content for them, to create ebooks that sell or even to speak at seminars. This way you can kill two birds with one stone, by getting extra incomes and advertising your brand throughout the web community.

You may have plenty of genial ideas and be a recognized pro in your area, but who cares? Your unique selling proposition should get exposure to be appreciated at its true value. Use these 36 webmaster directories and make sure by yourself.

32 Video Sharing Websites

If you really want to make a star out of your site and to get the highest conversion rate possible, consider sharing your videos with the web community.

Video sharing websites can become a real treasure for your promotional campaign. The related statistics show that information supported by a video is easier to perceive and more preferable than simple texts. Today video is used literally everywhere – in sales letters, tutorials, resumes etc., however, despite such popularity, it still remains topical and effective.

Submitting your video to one of these 32 sites is just like offering irresistible bait to your prospects. They won’t be able to resist. You’ll see.

List of Social Bookmarking Websites

Each webmaster has his/her own effective techniques of site promotion, but all of them agree in opinion that social bookmarking is – and will remain in the nearest future – the driving force of online business. Although the Internet doesn’t stop to grow, step by step, it starts looking like a big village where everyone knows everyone or at least has mutual friends. That is why social bookmarking represents a great opportunity for online marketers.

If you want your site to be noticed and your product to be sold – take advantage of social bookmarking website submission. Use all 54 sites from this list, or just select ones with the highest traffic and ranking, and get crowds of new prospects on your site.

27 Tutorial Websites

There are several reasons why you should submit your articles to tutorial websites:

it will help you build reputation in your niche community;
you will get more incoming links from trustworthy sources;
your traffic will increase, and so will your conversion rate;
if your article is informative and really helpful, it will create buzz around your brand, attracting more and more visitors;
all the above factors will result in higher revenue and more lucrative opportunities for business growth.

Before you start submitting articles, you should choose what type of submission is better for your purposes. Automatic submission will save your time which can be spend on other important tasks. On the other hand, many sites treat automatic submission as spam, requiring each article to be added manually.

Ebook Submission Sites:

By submitting your content to ebook websites you help potential buyers to find you. If you have a thrilling selling proposition, don’t hesitate – let the world know about it. Write an ebook with a catchy headline and submit it to high-traffic sites. It may take some time, but the results will impress you.

Besides, many ebook sites offer submission for free. That means you can advertise your business and get more customers without spending a penny. Such an approach allows you to spend profits on other types of advertising.

Here you can see the list of the most popular ebook submission sites.

Secrets You Need to Know – and We Are Sharing It!

admin — Mon, 12 May 2008 17:43:34 +0000

Internet marketing is developing day after day; actually, many web masters can’t keep pace with it. Although conversion tracking is discussed by a good few web users, this issue still requires in-depth studies. Thus, some people concentrate on the number of new visitors or page views, without using other helpful options of modern analytics tools. Of course, one can hammer nails with a microscope, but is it reasonable?

Experts admit that to double your website’s revenue, you should either double the number of visitors or, with the same number of visitors, focus on converting them into customers. This way, if you choose the first strategy, you should pay attention to such metrics as first visits, bounce rate and traffic sources. The second strategy implies regular tracking of page views, repeat visitors, visitor recency, visibility time, impression, shopping cart completion rate, visitors profile (for example, location and language), website heat map, keywords and other characteristics. Both approaches are effective, provided that you know exactly what to track and how to handle the results.

However, for those who aspire not only to get instant revenue but also to develop the site’s potential in full, I would recommend the second method (to focus not on visitors’ quantity but on web pages’ quality and conversion rate). Why? A typical conversion rate equals to 1% or even less. So, if you have 200 visitors monthly, only 2 of them will justify your hopes for monetizing via the website business. Consequently, if you manage to grow this number up to 400 visitors, you will have 4 customers and so on.

But that’s just statistics: in real life you can have hundreds of new visitors coupled with the lowest ROI possible. The reason is that you may have opted for a wrong conversion tactic; remember that the fact that when people like your site doesn’t mean they must buy your stuff. That is why,why; by focusing on conversion optimization you can multiply your revenue not by 2 or 3 but hundredfold. And after you have learned everything about the optimum website structure, the most effective content and where to place it on your site, which pages are more popular and who are your regular visitors – when you already know all this, it is time you should turn to the first strategy and attract more unique visitors.

ConversionStats offers tracking solutions for both levels. Thus, using its Geo Tracking System, you can define the country, state and city of your prospects, which allows to knowknowing what language and conversion tactics to choose. Thanks to ConversionStats Heat Map Tracking option you can see where your ads and calls-to-action would be more efficient. Finally, SEO Campaign Tracking by ConversionStats will help to promote your site within its niche community, building friendly links and reputation in SERPs.