Google, which always separates natural search results from paid listings, is an internationally recognized leader of organic-oriented search engines. As for other engines, some of them used to mix two types of search results, but a great hue and cry has been raised against this approach. In 2002 the US Federal Trade Commission put an end to debates by issuing its cautionary set of statements that stimulated disclosure of sponsored content within search engine results.

Everybody likes natural traffic from search engines. Check these 4 basic reason why any website owner should concentrate on organic search results above all:

1. More traffic. Numerous studies show that organic results can increase your click-through rate greatly. While search engines love sponsored ads which bring them profit and nurture their business, users do prefer natural results that guarantee more relevancy. Thus, as long as your site is keyword optimized and you created it having SEO in mind, you’ll have your share in organic search results and, consequently, more visitors.
2. More conversions. Most people get used to advertising and treat it with a certain amount of skepticism. For this reason everything natural, everything that has got to the top for free, can generate great trust among modern customers. No one cares that organic search results can be commercially influenced as well, and an average pure search result is always better perceived than a dozen of paid ads. Those businessmen who manage to win users’ confidence will get a higher conversion rate.
3. Less expense. One of the best things about organic search is that it’s free. Most engines charge no fees for indexing new sites. Thus, Google which is still the most popular search engine offers free inclusion to its index. As for the second worldly important engine, Yahoo has such service as paid inclusion which guarantees that a site will be included faster and remain in the index as long as its owner is subscribed. However, paid inclusion doesn’t influence search results.
4. Better branding. Organic search results are good for branding. If your website’s content is keyword-conscious, you have more chances to appear at the top of SERPs and hence, to attract more prospects. The key point for proper branding via organic search is to find the right keywords for your niche. The more relevant you content is – the better it is for promoting your brand. To know which keywords attract visitors to your site, you can use special tracking tools, such as ConverisonaStats.

As soon as you have signed up, you receive the super user status and get access to all ConversionStats services and bonuses. You may invite other users and let them view their website stats. With ConversionStats you can track multiple sites at once, but sub users will be able to see only the site(-s) you have selected for them to monitor stats and reports. Just login and add any number of sub users you want to share website tracking data with.

This feature is especially useful for businessmen who have to deal with a wide range of websites – such as hosting providers, web designers, Internet marketers, web consultants and SEO experts. Whatever services you offer – with ConversionStats you can always give more to your clients. Add them as sub users to the online tracking system and let them see all necessary information about their Internet business. You can sell this service to make some extra cash or give it away as a bonus and build stronger relations with your customers.

Another benefit is that you can compare all conversion stats of your sub users and discover which keywords or advertising campaigns are better.

Finally, when you add new sub users to the database, they see not the ConversionStats template, but the template of your website wrapped around the software. It is like you have your own website analytic service! This is possible thanks to another ConversionStats innovation – its unique branding feature.

ConversionStats cares for your convenience, that’s why the branding feature was developed. By wrapping your website around the ConversionStats software you will make it look like yours. Any time your clients use this online tracking service, they will see a customized template of your site provided by ConversionStats. The primary customization includes changes in your website’s menu background and text. To activate this feature, a super user should login, select ‘branding’ on the menu and point to a header and footer file on his/her site.

All in all, having a ConversionStats account, you can easily add website tracking to your list of services and grow your marketing opportunities. Become a super user and run a super business!

Sign up now or view demo.