Web analytics is extremely important study which is not at all boring, although at first sight it can really seem to be a daunting activity. Today online marketing is undoubtedly the top popular type of marketing and the Internet is overflowed with surfers searching for various products/services. Visitor traffic is absolutely crucial for any website, irrespective of its age and popularity. People, who visit your website, as well as other websites, have rather short attention spans and this is actually the main reason why sound knowledge of web analytics/visitor statistics, driving visitors to your website and converting them into your one-time or even life-long buyers is so important.

In case you are one of those newbies who still believe that guess is a good tool for analyzing the effectiveness, profitability and completeness of your website design, content and your visitors behavior, it’s necessary to say sorry before this article will ruin this misbelieve. Now let’s have a closer look to web analytics ‘why and how’. Web analysis, in form of accurate reports, is vitally important for the prosperity of your website and online business. Why? Here is the easy list of reasons:

• SEO. You need maximum information for search engine optimization (SEO), so you need to know exactly which keywords your visitors type in search bar and which referral pages they click.
• Navigation. You need to know which pages of your website are viewed and how long the majority of your visitors stay on this or that page.
• Target market. Your visitors…who are they? Your chances to succeed are much higher, if you know who your visitors are and what their interests are as far as this knowledge will help you to find out whether your efforts make sense.
• Peak hours.
• Search engine marketing tools. You should understand where your visitors and buyers come from, what search engine marketing tools you use for your website’s promotion are effective, and which efforts just waste your time.

The following statement can seem to be harsh but web analytics is all about getting maximum profit out of your website traffic and your visitor usage. Good feedback is far from being best index of your website effectiveness and profitability, that’s why you need to take web analytics seriously and take your website to the highest level.

This is not just another article about online marketing, this is an online marketing experience, I’d really like to share with you, no matter whether you are a newbie or you already have your going online business. Online marketing is a very popular keyword phrase which surfers from all over the world type in their search bars. Obviously, web marketing is a perfect opportunity to earn your sound bucks without leaving your home and handle your online business while lying on the beach. Yes, that’s true but be careful online marketing is not about easy money, it’s all about constant improving of your web-related knowledge, web analysis and conversions tracking.

Online marketing is fraught with various challenges you should be well-aware of, if you really want to succeed:

• Lapses in your online marketing plan. Unfortunately, many newbies who start their online business quite often ignore insignificant, as they think, lapses in their e-commerce market plan. What you need to do is to consider every single thing properly before you make any investments into your new online activity. Spend as much time as you need to find your niche and have a clear idea of factors which bringing visitors to your online market area.

• Investments. I suggest that you don’t invest money into your first website, you will have lots of opportunities to use these funds for your website’s promotion.

• SEO mistakes. Do remember that content is king and this is not just a pompous statement but a commonplace truth. Before you spend money on this or that search engine marketing tool to make your website rank high, you are to make sure you understand search engine marketing and can use it for your benefit.

• Ignoring conversions. The best way to drive traffic to your website and convert surfers to buyers is to track conversions and know for sure who your visitors are, where they come from, what exactly they search for.

• Poor link building. Link exchange with irrelevant sites will definitely result in poor search ranking. Link only to relevant sites with quality content, links and reputation since these factors are very important for improving organic ranking.

And one more thing, don’t ever trust paid educational courses revealing you the hottest online marketing “secrets”. Yes, there are some secrets but no one will ever betray such things. Probably, you don’t even need these secrets because you can succeed yourself and finally have a good portion of your own secrets.

You are likely to hear many times that PPC, or Pay Per Click, is one of the most powerful online marketing technique today. PPC campaigns are easy to launch, rather affordable (on average $50 per month at the beginning), effective for traffic and conversion rate, highly useful, bla bla bla… All this statements (maybe except for the latter one) are the honest truth – PPC can a be a real discovery for your Internet business, provided you know all its ins and outs.

All in all, how to succeed in Pay Per Click advertising? The key concept of any PPC campaign is “analysis”. So, let’s look at things to analyze before launching one.

Your niche and competitors within it. Conduct a thorough study of the niche you chose. Who is your targeted customers, what are their aims and expectations? Do you have something really nice to offer them? Who are your potential competitors? Actually, what is your unique selling proposition? All these questions are critically important for your PPC campaign success, so don’t go further before answering them.

Effective search terms. Internet marketing specialists advise to use only long-tailed ones, as they are more targeted. To tell the truth, you want to attract those users who are likely to convert into buyers, and not every other surfer. In addition, popular search terms are more expensive than long descriptive phrases, so use the long tail to save as well. If you accomplished the previous task properly, you must know already what your prospects want. Now you should define how they call it, i.e. which words they choose for search requests. Try such tools as Keyword Compete or Niche Watch.

Landing pages. Analyze potential landing pages for your ads. Take into consideration such factors as traffic including the number of unique visitors, ranking, conversion rate etc. Take advantage of Google AdWords (which can bring you more than 50% of search engine traffic), Yahoo! Search Marketing, MSN AdCenter (featuring low cost per click), LookSmart, AskJeeves, Kanoodle etc.

The dynamics of your PPC campaign. That is the most important part of all. Analyzing your previous experience and the current project is the best way to find effective marketing strategies. Where do your conversions come from? Which sources are helpful for your ranking? Research your website’s stats using conversion tracking software and make sure you’ve done your best to succeed in Pay Per Click industry.

Today it’s absolutely natural for anyone to have a website, as well as online business, and get maximum profit out of modern online marketing possibilities. However, being the first and the best in rapid online marketing and SEM world is not for everyone. You can have online business, sell your products/services, have excellent feedback and don’t even think about bothering yourself with web analytics and conversions tracking. Well, you can be more than satisfied with what you have at the moment, however have you ever thought how your visitors come to your website and how they navigate it, why they stay or leave, will they ever come back to your website or where they come from? Sure you can guess how all these things happen but such method of analysis is unacceptable and even utopian.

Having online business is a perfect opportunity to make as much money as you want, although it can seem to be unreal, because the Internet is nothing else but an extremely powerful weapon we have in our hands and can use for our profit. How? The answer is rather simple, all you need is an accurate conversions tracking tool. The more you know about your visitors, the more chances you have to convert leads into real customers. In other words, you need to track your product buyers.

Conversions tracking is an essential part of prosperous online business and a splendid opportunity to analyze the effectiveness of SEO and SEM tools you use to promote your website and put it on the highest level in organic search results. So if you no longer doubt the profitability and usefulness of conversions tracking, you need to start tracking visitor statistics of your website. Although at first conversions tracking can seem to be rather complicated, it’s not quite easy and you can perform it in different ways. You can use one of traffic analysis programs offered by your hosting provider and you will be able to view your visitor statistic online using your account. Another option is to use java script trackers and other analytics programs (free or paid).

We suggest that you choose SEO-friendly conversions tracker which is easy-to-use and track conversions by country, state and city. Note that it should enable you to track multiple sites and products simultaneously and provide clear and accurate reports. It’s also vitally important to find such system provider which will provide you with 24 hours support and protect your information from third party use and hackers.