Having your own online business? Good for you! It’s not a secret to anyone that online marketing is very popular nowadays. More and more people start selling products and services online and enjoying all benefits of online business. Millions of people from all over the world are browsing the web at this very moment when you are reading this article and, despite the fact that a great number of them went online in order to buy this or that product/service, only 15-20% of them will place their orders and complete payments. This can be rather surprising because when we surf the web and come across websites which rank high in different search engines and sell various products/services (using effective marketing techniques and generating a large amount of traffic), we think that lots of people purchase products from such websites. However in reality the majority of such online businesses fail to convert visitors into customers and the main reason for this is limited payment methods.

Do you know that 83% of Americans still pay with checks instead of credit cards? The funniest thing about this fact is that this figure reveals the situation with online payments as well. It’s extremely important to accept credit cards but still it’s also crucially important to give your visitors an opportunity to make their own choice and choose such payment method which they consider to be the most secure. There are three main reasons why people prefer websites with multiple payment gateways: 1) buyers realize that they deal with a reliable and professional business establishment and can simply enjoy their shopping experience; 2) it’s much easier to feel convenient when you have multiple options to choose from; 3) highly-reliable payment gateways guarantee secure sales transactions.

Multiple payment gateways result not only in considerable number of conversions but also enable you to sell globally so you should be very serious about choosing the most secured payment gateways. First of all, no matter which payment gateway type you are going to choose, it must guarantee 100% security and charge back facility, be easy in use for you buyers and be in real time so that your customers can know instantly whether their transaction was completed or not. Before you start selling globally, using multiple payment gateways and accepting online payments, you are to make sure that these gateways offer AVS (Address Verification System) protection because it helps to verify the cardholder’s billing address with the card issuer and eliminate fraudulent transactions.

This entry was posted on Saturday, March 22nd, 2008 at 5:01 am and is filed under Website Analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.