As soon as you have signed up, you receive the super user status and get access to all ConversionStats services and bonuses. You may invite other users and let them view their website stats. With ConversionStats you can track multiple sites at once, but sub users will be able to see only the site(-s) you have selected for them to monitor stats and reports. Just login and add any number of sub users you want to share website tracking data with.

This feature is especially useful for businessmen who have to deal with a wide range of websites – such as hosting providers, web designers, Internet marketers, web consultants and SEO experts. Whatever services you offer – with ConversionStats you can always give more to your clients. Add them as sub users to the online tracking system and let them see all necessary information about their Internet business. You can sell this service to make some extra cash or give it away as a bonus and build stronger relations with your customers.

Another benefit is that you can compare all conversion stats of your sub users and discover which keywords or advertising campaigns are better.

Finally, when you add new sub users to the database, they see not the ConversionStats template, but the template of your website wrapped around the software. It is like you have your own website analytic service! This is possible thanks to another ConversionStats innovation – its unique branding feature.

ConversionStats cares for your convenience, that’s why the branding feature was developed. By wrapping your website around the ConversionStats software you will make it look like yours. Any time your clients use this online tracking service, they will see a customized template of your site provided by ConversionStats. The primary customization includes changes in your website’s menu background and text. To activate this feature, a super user should login, select ‘branding’ on the menu and point to a header and footer file on his/her site.

All in all, having a ConversionStats account, you can easily add website tracking to your list of services and grow your marketing opportunities. Become a super user and run a super business!

Sign up now or view demo.

As an ultimate source of information, the Internet is very helpful, providing you with myriads of pages. However, such unexampled abundance may lead you astray, as, to find a really informative and reputable source, one should be an advanced user. If you are running an online business and looking for effective marketing strategies, you must know several tens of sites publishing useful tips, but are you sure they will work for you?

The problem is that, along with sound advice and expert recommendations, the Web generates myths, and even experienced marketers can be misled from time to time.

So, let’s have a look at the most popular ‘rules of thumb’ that look habitual and sensible but are potentially dangerous for Internet marketers. Which marketing myths should be dispelled?

Marketing myth #1 – Building a good website is 99% of success.

Supposing you aspire to promote your product online and have just launched a nice website, all bells and whistles included. That’s great, isn’t it? And what if I tell you there are thousands of pretty charming sites whose owners barely make both ends meet? The reason is that those webmasters neglected a simple Internet business formula: the only thing that matters is what lays behind your website. Do you have a unique selling proposition? Can you be proud of your customer support? Is your product effective for solving customer’s problems, or it just can serve for bringing you some quick cash? Define your target market and what benefits you can offer them BEFORE starting a website.

Marketing myth #2 – Catchy content is the key to sales.

Publishing good content can be very effective once coupled with other strategies. A killer copy informs people about your product, attracts potential buyers and sometimes (in less than 2% of cases, according to the stats) helps generate sales, but what it can’t do is build your credibility. Things like reputation and credibility among customers are unlikely to shoot up – it usually takes months and years to establish yourself as a trustworthy pro. After all, content isn’t everything: you should use other strategies as well, trying to earn a reputation in your niche community and to provide customers with quality service.

Marketing myth #3 – Offer your customers all kinds of options: the more, the better.

The brutal truth is that too many options are likely to confuse your prospects. Many people have difficulties with making decisions and would rather leave your site without buying anything. Remember: too many options spoil the deal.

However, this tip has nothing to do with the payment processing methods: here you should offer as many options as possible, starting from credit cards and postal money orders and ending by such online services as Paypal.

Marketing myth #4 – Lower prices attract more buyers.

Try to understand: whatever cheap your product or service is, one can always find cheaper. The market is lousy with sellers who earn peanuts but are extremely proud of their ‘competitive’ rates. Their product’s quality may leave much to be desired, but who cares if it’s cheap? And now ask yourself: do you really need customers who ignore your product’s characteristics but are completely obsessed with its price? If you are a serious businessman, you don’t need cheap success.
To attract prospects, you can seek some low-cost techniques like offering optional services or seasonal discounts.

Marketing myth #5 – It will take a long time before your marketing strategy starts bringing profit.

Actually, if you chose the right marketing approach, it won’t. Unlike big companies, small businesses can’t afford long and costly campaigns. In other words, you can’t wait months or years until your ultimately effective strategy starts making profit; you need the result at once, within few days. So, be more purposeful and choose strategies that work quickly.

Marketing myth #6 – The more traffic a site gets, the higher the income is.

In fact, traffic means what it means – website visitors, and there is a strict difference between visiting a shop and making a purchase. To put it bluntly, to ensure a regular income, you should concentrate on your conversion rate. Consider website analyzing strategies, such as heat map, visitor location or bounce rate tracking.

Marketing myth #7 – Freebies and gifts are the strongest referral incentives.

In reality customers are unlikely to recommend your site to their friends just because you promised them some modest gift in reward. The reason why people refer is that they want to look helpful and important. Make sure that dealing with your company is a pleasant experience. The only way to get more referrals is to enhance your services.

Marketing myth #8 – To succeed, you have to read much about giants in your niche and to use their experience.

Having enough knowledge is critical for launching a successful project, but you shouldn’t limit your activity by second-hand rules. That’s like chess: you won’t win the game just by imitating your competitor’s moves. So, if you want your business to thrive – learn to innovate and be independent in your opinions.

Marketing myth #9 – Concentrate on your sales rather than on your prospects.

If you don’t know who your target customers are, how can you build an effective marketing strategy? The thing is that, to convert, you should know your prospects inside out: what is their location? their budget? their lifestyle? etc.

Marketing myth #10 – Apply all marketing strategies one by one, and then you’ll be able to compare the results and to find the best one.

You can do it much easier with the help of special analyzing tools like ConversionStats. As soon as you have chosen a strategy and started applying it to your website, you should track the results. How many new visitors does it generate? How many of them are ready to make a purchase? Can it increase your conversion rate? Also make sure that your input doesn’t exceed the output. Consider how much time, money and workforce you spend and compare it with your revenue: is your marketing strategy effective?

All in all, whatever strategy you choose, it should be tested many times before you can say it isn’t a myth and really works.

How to inspire your website visitors to buy? This notorious question comes to mind of a typical webmaster daily, leading not so much to higher revenue as to migraine.

Imagine that you have placed a tempting offer on your site, invited new visitors and catered for their taste by providing amazing, finger-licking content. But what comes next? People glance over your pages, promise to be back later – and then you find them buying at your competitor. Why life is so cruel?

Don’t give up. All you need is conversion optimization. Read these useful tips, apply them to your website – and see life smiling upon you as your ROI is growing.

Focus on your return policy. Keep it fair, honest and easy to perceive, if you want to build credibility among prospects. If your policy states that claims for refunds have to be sent within two hours from the moment of purchase, and the whole process is complicated, don’t expect too many customers to come. Instead show your visitors that they run no risk by buying your products.

Encourage customers to leave feedback. Add your contact details, so that users can review products they purchased or explain why they left your site without buying anything. Communicating with your clients may be exceptionally useful for your business growth, as such an approach allows to create more repeat visitors and long-standing customers.
Prove your prospects that you take care for each of them. Some people don’t use credit cards or are afraid of using them online. Provide multiple payment options, like PayPal and Google Checkout, so that everyone can buy your products quickly and safely.

Guide your prospects through the buying process. If you suggest they should fill in the payment form, explain exactly what to do, step by step. Don’t forget about privacy policy: although most buyers are likely to skip it, they should know you do protect their personal data.
Visit websites of your competitors on a regular basis. What do they do to attract more visitors? How do they convert those visitors to satisfied customers? Stay tuned. You may know many valuable things from your competitors.

Learn to look at your site as if you were your own shopper. Can its content and design grab your attention? Do you like the way the products are presented? Would you buy them yourself? Even if you nod your agreement, take time to proceed with the purchase. The fact is that about 3/4 of potential buyers leave sites without completing the transaction. Make sure that it is easy, safe and fast to buy from you.

Offer discounts. Here it is especially crucial to be honest or at least to look so. Make your “tempting” and “amazing” discounts believable. Don’t try to sell 10 ballpoint pens “with 25% discount, only $8 for the whole package” if the maximum price is $1 per each. If you want to create urgency, think twice before introducing such deadlines as “Saturday morning”: what if the same people come to your site Saturday evening and see the “limited offer” is still available?

And what is the most important: don’t limit yourself by these tips. Keep learning new conversion optimization techniques using ConversionStats.

Internet marketing is developing day after day; actually, many web masters can’t keep pace with it. Although conversion tracking is discussed by a good few web users, this issue still requires in-depth studies. Thus, some people concentrate on the number of new visitors or page views, without using other helpful options of modern analytics tools. Of course, one can hammer nails with a microscope, but is it reasonable?

Experts admit that to double your website’s revenue, you should either double the number of visitors or, with the same number of visitors, focus on converting them into customers. This way, if you choose the first strategy, you should pay attention to such metrics as first visits, bounce rate and traffic sources. The second strategy implies regular tracking of page views, repeat visitors, visitor recency, visibility time, impression, shopping cart completion rate, visitors profile (for example, location and language), website heat map, keywords and other characteristics. Both approaches are effective, provided that you know exactly what to track and how to handle the results.

However, for those who aspire not only to get instant revenue but also to develop the site’s potential in full, I would recommend the second method (to focus not on visitors’ quantity but on web pages’ quality and conversion rate). Why? A typical conversion rate equals to 1% or even less. So, if you have 200 visitors monthly, only 2 of them will justify your hopes for monetizing via the website business. Consequently, if you manage to grow this number up to 400 visitors, you will have 4 customers and so on.

But that’s just statistics: in real life you can have hundreds of new visitors coupled with the lowest ROI possible. The reason is that you may have opted for a wrong conversion tactic; remember that the fact that when people like your site doesn’t mean they must buy your stuff. That is why,why; by focusing on conversion optimization you can multiply your revenue not by 2 or 3 but hundredfold. And after you have learned everything about the optimum website structure, the most effective content and where to place it on your site, which pages are more popular and who are your regular visitors – when you already know all this, it is time you should turn to the first strategy and attract more unique visitors.

ConversionStats offers tracking solutions for both levels. Thus, using its Geo Tracking System, you can define the country, state and city of your prospects, which allows to knowknowing what language and conversion tactics to choose. Thanks to ConversionStats Heat Map Tracking option you can see where your ads and calls-to-action would be more efficient. Finally, SEO Campaign Tracking by ConversionStats will help to promote your site within its niche community, building friendly links and reputation in SERPs.

Conversionstats would like to share that we are becoming the most compatible conversion tracking website analytic tool. ConversionStats is now integrated with the following shopping cart. So now its possible, if you own one of these that you can start finding where all of your conversions are coming from. Discover which keywords are accually converting.

The main supporting systems of Conversionstats include:

	Visit website PayPal has quickly become a global leader in online payment solutions with more than 164 million accounts worldwide.
	Visit website osCommerce Online Merchant is an Open Source online shop e-commerce solution that is available for free under the GNU General Public License.
	Visit website Avactis shopping cart is a software package that allows you to open an online store on the Internet.
	Visit website Shop-Script PHP shopping cart software offers you the ability to build a search engine friendly online store with a lot of ecommerce features.
	Visit website CS-Cart is a turnkey shopping cart software solution, that includes all the necessary features and functions to build a successful online business.
	Visit website A FREE Shopping Cart Software as a solution for small companies to penetrate the crowded internet market.
	Visit website aMember is a flexible membership and subscription management PHP script.
	Visit website Established in 1999 and headquartered in Columbus, Ohio, 2CO provides turnkey e-commerce solutions to thousands of business customers around the world.
	Visit website Zen Cart™ truly is the art of e-commerce; free, user-friendly, open source shopping cart software.

Any owner of online business knows that people do rate quick-loading and responsible websites highly, and Google, in its turn, also knows that speed supports usability. This proves the fact that the loading speed of your site is vitally important for increasing its conversions and sales. Recently Google has made an announcement that the page load time influences site’s Quality Score, which actually forced the overwhelming majority of website owners to reconsider load time factor and the way it affected landing page quality. If you have your Google AdWords account, from March 2008 you will be able to track a grade for your landing page’s load time in your account.

Obviously, PPC (Pay Per Click) advertising is extremely important for your website conversions and high loading speed is crucial for PPC advertising. Firstly, to increase site speed and conversions, you need to serve AdWords landing pages to Adbots as quickly as possible. Secondly, optimize your website only after profiling. In other words you need to use server profilers to find the components of web pages which take the most time to build. Your database and your templating engine are two main systems which can slow your page build times. To improve your database you need to find the best database administrator available and use it, test your slow query logs, use faster disks and more memory. To improve your templating engine speed, it’s recommended that you avoid unnecessary trips to the database, enlarge the memory and cache common page components/entire pages. It’s senseless to argue the fact that fast websites have more conversions and sales and benefit a lot more from PPC advertising; however some owners of rather prosperous online businesses still don’t bother much about making additional investments required to make their website not just reasonably fast but amazingly fast.

Let’s go back to the loading time, its grading and improvement. You can grade your loading time by using your Google AdWords account. Each keyword you optimize your web pages for, receives a load time grade according to the destination URL (the exact URL to which people come from this or that ad) associated with this particular keyword. So as a result, keyword’s load time grade depends on the keyword destination URL. Keyword load time can be graded as: 1) This page loads slowly; 2) No problems found; 3) Load time is faster than the average in your server’s geographic region.

Obviously, if your Keyword Analysis page shows the third variant of load time grade, this is the best evidence of positive effect on landing page quality.

Having your own online business? Good for you! It’s not a secret to anyone that online marketing is very popular nowadays. More and more people start selling products and services online and enjoying all benefits of online business. Millions of people from all over the world are browsing the web at this very moment when you are reading this article and, despite the fact that a great number of them went online in order to buy this or that product/service, only 15-20% of them will place their orders and complete payments. This can be rather surprising because when we surf the web and come across websites which rank high in different search engines and sell various products/services (using effective marketing techniques and generating a large amount of traffic), we think that lots of people purchase products from such websites. However in reality the majority of such online businesses fail to convert visitors into customers and the main reason for this is limited payment methods.

Do you know that 83% of Americans still pay with checks instead of credit cards? The funniest thing about this fact is that this figure reveals the situation with online payments as well. It’s extremely important to accept credit cards but still it’s also crucially important to give your visitors an opportunity to make their own choice and choose such payment method which they consider to be the most secure. There are three main reasons why people prefer websites with multiple payment gateways: 1) buyers realize that they deal with a reliable and professional business establishment and can simply enjoy their shopping experience; 2) it’s much easier to feel convenient when you have multiple options to choose from; 3) highly-reliable payment gateways guarantee secure sales transactions.

Multiple payment gateways result not only in considerable number of conversions but also enable you to sell globally so you should be very serious about choosing the most secured payment gateways. First of all, no matter which payment gateway type you are going to choose, it must guarantee 100% security and charge back facility, be easy in use for you buyers and be in real time so that your customers can know instantly whether their transaction was completed or not. Before you start selling globally, using multiple payment gateways and accepting online payments, you are to make sure that these gateways offer AVS (Address Verification System) protection because it helps to verify the cardholder’s billing address with the card issuer and eliminate fraudulent transactions.

Why do we need geo location tracking at all? What things should we pay attention to while choosing the best tactics for reaching our target audience? And are there such methods at all? First of all, let’s compare the most wide-spread approaches.

You can just analyze your target audience taking into consideration their needs, expectations and habits. Or you can pay attention to the way how people found your site and in what part of the world they live. Of course, it is better to use the combination of these two methods. And in this case, you need to use special analyzing software which will help you determine your potential customers, and the places where they live in order to create a strategy in accordance with all the above mentioned data. However, some webmasters neglect analytics software and geo location tracking as such. So, what is right?

Nowadays geo location tracking provides us with the opportunity to monitor the click views over your site. Thus, you are able to see what things attract attention of the visitors, how they behave on your site, what things should be improved and what elements should be moved. How does geo targeting relate to this? As we know even colors in different countries have different meanings. So, taking into consideration the people who are your potential clients and their preferences you can create website design which will be eye-catching for them.

On the whole, the more you know about your potential costumers the faster your business will be developing. Nowadays online marketing experts assert that every client is unique and it is necessary to offer them things which they really needs. First of all, geo location tracking allows you to provide more relevant information from your specific country. Thus, some webmasters try to target only one particular country or one specific language, while others try to achieve success in multiple countries. That’s why monitoring target audience is such an important thing for the business. You should also take into account such factors that influence geo-location identification from the search engines as
domain extension (e.g. .co.uk, com.ua, .fr, .jp)
registration with local search engines (Google, Live/MSN, Yahoo!)
language
host IP address (use the IP location lookup tool for checking this data )
link sources (when a lot of links from domains in some particular region point to your site, it may be taken into consideration)

What thing is between the intention to buy and the direct action? Of course, emotions. If a potential costumer visits your site, he might already be wanting to buy your products. Another thing is not to prevent him from doing this. So is it possible? In accordance with various research concerning shopping cart experiences, more than 70% of such transactions remain uncompleted. Why is it so? Let’s enumerate the most common shopping cart optimization mistakes.

First of all, these include various log-in and registration requirements. They are so boring and time consuming that after filling in another couple of forms a person decides to quit the process. So, don’t make it endless and optimize your shopping cart accordingly. Another thing is that as a rule, not all sites provide potential clients with the opportunity to remove, change and even add items easily. Make sure that there are options for the changing of the products with different sizes, styles or colors.

Offer your clients several payment options. Such payment systems as PayPal and WebMoney are popular these days. Those who prefer to use their credit cards as a rule don’t want to provide their numbers over the Web. So, provide your clients with fax or voice payment. And of course, let’s not forget that company’s contact information should be easy to find. As a rule, people still prefer to communicate with living beings than with machines and in this case, call center support will be of use.

Guarantee. Perhaps, this method should not be rejected in any case. People need to be confident that they contact a reliable company and sometimes offering a guarantee is better than having them read some testimonials. And of course, let your visitors know about such additional charges as shipping and handling beforehand. It is unnecessary though to locate this message throughout the site. The customers should be informed softly, on some stage of their acquisition, when they already have the strong intention to buy some particular product. But don’t let them stay unaware in any case.

A thumbnail image of product can make a boost in the shopping cart completion. We can’t touch or smell the goods via the Internet, so let the potential customer see them. Emotions still play an important role in the process of buying. It is just an additional opportunity to visualize possession. In accordance with the latest research, products with images are more popular among customers.

Want to learn all ins and outs of website tracking? First look at this list of web analytics definitions and discover how much you already know.

Bounce Rate stands for the percentage of visitors who leave the page as soon as they come to it, without paying attention on other pages.

First Visit/First Session is a visit from a person who had never downloaded the page before.

Impression – each time a prospect sees ads, it is called impression. Many website owners hire professional designers and copywriters to invent an eye-catchy banner and slogan.

Hit refers to the file request from the web server and is available only in log analysis. Very often the number of hits is considered one of the main criteria of the site’s popularity, however, such an approach may lead to the over-estimation of results. The fact is that each web page consists of many discrete files, and when the page is downloaded, all these files are considered as hits by the system. That is why the number of hits can’t be the evidence of popularity, but is about the complexity of single web pages. In order to know the actual site’s popularity it is more effective to track the total number of page views and visitors/users.

New Visitor means a user who came to the page for the first time. Basically the Bounce Rate (see above) among new visitors is higher that among repeat visitors (see below).

Page View stands for a request for the file which is determined as a web page in log analysis. As all other resources, such as .css, .js files, images etc, serving to view the page, are requested from the web server, one page view can generate many hits.

Repeat Visitor means a user who has visited the site at least once. Creating more repeat visitors is one of the main goals of everyone who operates a website.

Singletons is a metric to define the number of views when only one web page is visited.

Unique Visitor/Unique User – a person who comes to your site for the first time.

Visibility Time refers to the time during which an individual page is viewed.

Visit, also referred as Session, – a definite number of requests from a unique user. Each visit can contain multiple hits and web page views.

Visitor Recency – is the period between the recent and the current visits of a repeat visitor. Visitor Recency is usually measured in days and can be tracked by various web analytic tools