The first 51 ways to increase your website conversions and sales were accurately enumerated in the first part of this very article which reveals online marketing tools used to increase website traffic and sales and result in high ranking in top popular search engines. The second 50 ways too are the list of “Do’s” and “Do Not’s” for boosting your sales and converting a maximum number of leads into one-time and life-time customers.

1) Analyze your field and potential competition.
2) Make website navigation easy.
3) Don’t use too many frames for navigation purposes.
4) Make sure there are three clicks tops to make purchase.
5) Make links easily to remember and to spell.
6) Make contact page easily found.
7) Write accurate and understandable shipping and returns policy.
Don’t upload large images on your site since they can cause slow loading.
9) Identify problematic areas and improve them.
10) Analyze keywords your visitors type in their search bars.
11) Sort keywords which drive the most traffic and buyers.
12) Analyze site searches.
13) Make sure keywords surfers use to get to your site are the best match to your content.
14) Avoid special software requirements for browsing your products/services.
15) Change shopping cart software, if necessary.
16) Familiarize yourself with web analytics basics.
17) Gather your website statistics.
18) Use Google Analytics for free.
19) Track conversions.
20) Set conversion goals.
21) Analyze visitors’ behavior.
22) Find out how people come to your website.
23) Consider geo location of visitors.
24) Define how long visitors stay on separate pages of your site.
25) Analyze the most active hours and days.
26) Track leads.
27) Improve all inner pages surfers ignore.
28) Analyze all inbound and outbound links.
29) Keep an eye on links which fail.
30) Delete links which cause traffic loss.
31) Use conversions tracking software to observe visitors and trends.
32) Track online initiatives.
33) Analyze search engines’ results.
34) Participate in SEO campaigns.
35) Track SEO campaigns.
36) Analyze campaigns effectiveness.
37) Track PPC advertising campaigns.
38) Analyze PPC searches.
39) Analyze conversions resulting from natural search engine results.
40) Provide appealing wholesale program.
41) Have 10-15% off discounts available.
42) Subscribe registered users to newsletters.
43) Offer seasonal/holidays discounts.
44) Install reliable affiliate software.
45) Track affiliate sales.
46) Calculate your conversions rate.
47) Study referrers.
48) Analyze ‘computer spec’ of your visitors.
49) Make sure your site is easy to navigate in different browsers.
50) Compare your website statistics with your competitors.

Tags: , study referrers, top 101, website statistics

This entry was posted on Monday, March 17th, 2008 at 10:14 pm and is filed under Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.